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Product Lab

We work closely with our partners to turn ideas into products, delivering business value early with the intent of getting market insights while the costs are still low.

We help to define your vision and strategic goals by launching an MVP, followed by new iterations. This allows control of the budget and gives you the ability to test, observe and measure the product. It also enables us to create a new, strategic set of features for the next iteration by reacting to market needs.

And results in a successful, stable, and robust product.

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We start with your vision - the high-level view of the technical solution that you wish to develop. You envision the key needs and features of your project, and our technical team will bring it to life using an iterative approach.


To get your project underway we agree the scope of the release, and our team will propose a technical solution.

Features Plan

Based on the agreed time-scales and priorities, we will define the features plan and our team will sign up for the release.


Our team builds your solution using micro-increments focusing on quality and continuous communication with you.


At the end of the agreed deadline, your solution will be released into production.


Using metric collection points plugged into the code, our team will work with you to gather business and technical data.


We review the measurements with you, and together we define the next iteration using what we learned about the previous version.

What's an MVP?

A minimum viable product (MVP) is a product that contains the smallest amount of features. It's released to real users to gather information about the product viability quickly, reducing risks while keeping the costs down.

What's the discovery process?

The discovery process is an iterative approach where each iteration serves as input for the next one. This allows you and our development team to learn about the product using real data in a budget-effective manner. It also means that the number of assumptions is reduced, leading to greater chances of success and the ability to react quickly.